Brand Voice
Pull Brand Voice From the Website
Use the linked business website to draft a stronger brand voice before the AI starts generating review replies.
Why the website matters
The website usually contains the clearest public version of a brand's positioning:
- how the business describes itself
- who it serves
- what tone it uses
- what promises it makes
That makes it the best first source for drafting location-specific AI instructions.
What the website pull should do
When you click Pull from website, HeyThanks should:
- fetch the website linked to the location
- extract core messaging, services, and brand descriptors
- propose a first-pass brand voice summary
- suggest phrases to reuse and language to avoid
What to keep editing manually
Website copy is helpful, but it should not become the final prompt untouched.
After the pull, review:
- the brand story
- tone
- personality
- preferred phrases
- words to avoid
- signature style
Strong result
A good voice profile makes the reply feel like the business wrote it.
A weak voice profile sounds like generic AI customer service. If responses feel bland, the voice layer is usually the problem before the model is.